Blancpain X Swatch: A tribute to a watchmaking icon and a celebration of the oceans
Biel/Bienne, September 2023
Swatch is celebrating another Swiss watchmaking icon, Blancpain’s Fifty Fathoms. This watch was born exactly seventy years ago and revolutionized watchmaking by becoming the first true diver’s watch.
Launched in 1953, the Fifty Fathoms was created by a diver to meet the needs of underwater exploration. It immediately became the professional timekeeping tool of choice for diving pioneers and elite marine corps around the world.
In its new collaboration, Swatch honors this icon with five new models, all while staying true to itself in a fun, playful way. Named Bioceramic Scuba Fifty Fathoms, the collection references the brand’s own diver’s watches, the SCUBA line. The watches in this non-limited collection faithfully reproduce all the Fifty Fathoms hallmarks: superior water resistance, outstanding legibility, mechanical movement, secured rotating bezel and anti-magnetic protection. Blancpain and Swatch drew their inspiration from the deep seas to create a collection of five Swatch models. Each one is named after one of the blue planet’s five oceans: ARCTIC OCEAN, PACIFIC OCEAN, ATLANTIC OCEAN, INDIAN OCEAN and ANTARCTIC OCEAN.